Wednesday, October 26, 2011

Chapter 5- The "Mcdonaldization" of Society.

McDonald's is far more than a chain restaurant; it is a symbol of the United states culture. Everybody associate the golden arch with America and know that is part of the culture. McDonald's has restaurant all over the world specially in Asian countries like China and Japan.
Has been said that our culture is becoming "McDonalized", Meaning that the way McDonald's operate as a fast food restaurant. The efficiency, to serve hamburger, french fries, and a milkshake in 50 seconds is a good example. Predictability, like preparing all the food using set formulas.
Uniformity, they cut the french fries the same length/32 inch thick and the burgers same fat content and lengths too. It's all part of the McDonal's standard.
Control, McDonald's has pretty much conntrol of everything that they can, but there is one element that is the most unreliable HUMANS.

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